SAPHIR – FRENCH LEATHER CARE
The history of SAPHIR began in 1920 in France, when a unique formula was developed in one of the laboratories at that time, which achieved stunning success due to its special ability to nourish shoe leather. Until then, leather shoe care only included their “blackening”. Mixtures of burnt bones and animal fats were used for this. However, the SAPHIR brand, created by the Destagnol family, introduced a new approach to leather care. Soon, word spread throughout the country about their exclusive shoe polish. Quality and innovation made it a must-have purchase for every French resident who cared for shoes. In 1955, the company opened its first branch in the USA in New York and began exporting products to Asia. It was SAPHIR’s authenticity and innovation that determined its high position among the market leaders. This is how the business developed from generation to generation, while creating a strong sense of identity associated with family values and traditions.
THE MAGIC OF NATURAL INGREDIENTS
SAPHIR products can be used on all types of materials – natural and artificial leather, suede, nubuck, etc. In addition, the brand offers special lubricants for exotic leathers, such as crocodile or snake. In order to meet the needs of customers, SAPHIR products contain many natural ingredients – beeswax, lanolin, ozokerite and various oils, such as jojoba or sweet almond. These substances nourish the leather and give it shine. SAPHIR avoids resins or silicones, which usually only harm it, in its production.
FOCUS ON SUSTAINABILITY
In 2018, a new logistics center was built next to the factory in order to ensure efficient customer service and expansion worldwide. This building was designed to avoid any risk of fire and pollution. SAPHIR packaging is 100% recyclable, and all accessories are made from natural materials, such as wood, leather, horsehair. In addition, this brand emphasizes conscious consumption, calling for careful care of leather products using appropriate means.
CONTINUOUS IMPROVEMENT
Today, SAPHIR is considered a global leader, the distinguishing feature of which is the commitment to using only the highest quality ingredients in its products. In cooperation with leather goods manufacturers and responding to customer needs, this manufacturer is constantly updating its range, designed to care for all skin types.
