Neutral Shoe Cream 75 ml

SAPHIR – FRENCH LEATHER CARE EXCELLENCE

The story of SAPHIR began in 1920 in France, when a unique formula was developed in a laboratory, achieving remarkable success for its exceptional ability to nourish shoe leather. Previously, leather care was limited to "blacking" - using mixtures of burnt bone and animal fats. However, the SAPHIR brand, established by the Destagnol family, introduced a revolutionary approach to leather maintenance. Word of their extraordinary shoe polish quickly spread across the country. Quality and innovation ensured it became an essential purchase for every discerning Frenchman.

In 1955, the company opened its first US branch in New York and began exporting to Asia. It was SAPHIR’s authenticity and innovative spirit that secured its position among market leaders. The business has flourished from generation to generation, fostering a strong sense of identity rooted in family values and tradition.

THE MAGIC OF NATURAL INGREDIENTS

SAPHIR products are suitable for all types of materials, including natural and synthetic leather, suede, and nubuck. Furthermore, the brand offers specialised polishes for exotic leathers, such as crocodile and snake skin.

To meet the highest customer expectations, SAPHIR products are enriched with natural ingredients, including beeswax, lanolin, ozokerite, and various oils like jojoba and sweet almond. These substances nourish the leather and provide a brilliant shine. SAPHIR avoids the use of resins or silicones, which are commonly known to damage leather over time.

A FOCUS ON SUSTAINABILITY

In 2018, a new logistics centre was constructed adjacent to the factory to ensure efficient global distribution and customer service. The facility was designed with a strict focus on fire safety and pollution prevention.

SAPHIR’s packaging is 100% recyclable, and all accessories are crafted from natural materials such as wood, leather, and horsehair. Moreover, the brand promotes conscious consumption, encouraging customers to extend the life of their leather goods through proper care and the right products.

CONTINUOUS IMPROVEMENT

Today, SAPHIR is regarded as a global leader, distinguished by its commitment to using only the finest ingredients. By collaborating with leather goods manufacturers and responding to customer needs, the brand continuously updates its range to provide the ultimate care for all types of leather.